Einstein & Eva

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     “I never teach my pupils.  I only attempt to provide the conditions in which they can learn.”  – Albert Einstein

Eva Niewiadomski, founder of Catalyst Ranch in Chicago, has created a successful business based on the insight that our role as leaders is to create appropriate conditions.  Today I had the pleasure of interviewing Eva for my upcoming book, Designed to Thrive.  Catalyst Ranch is a 15,000 square foot meeting space designed to stimulate and invigorate creativity.  It is furnished with funky retro chairs and tables, brightly colored walls, and plenty of toys.  Food and treats are always on hand too.  With a vibe that has been dubbed “playful on purpose,” Catalyst Ranch provides the conditions which enable effective dialogue and innovation.  The site is an outgrowth of the innovation spaces Eva originally created while working as New Products Marketing Manager at The Quaker Oats Company.  Here are three themes that emerged from our conversation:

Artifacts as connectors.  Cool stuff is everywhere at Catalyst Ranch.  A quick sweep of the room revealed a pink feather boa, Rock ’Em Sock ’Em Robots, a woolen weaving, and a vintage box camera.  The camera prompted me to comment on it and share with Eva a story about my first significant purchase—a Nikon EM that I bought with babysitting money when I was thirteen years old.  She said these kinds of object-inspired conversations happen all the time.  People are attracted to something in the environment and it prompts them to tell a story.  The story creates a human connection.  The connection makes so much more possible.  As Eva said, “There’s nothing harder than being asked to collaborate with someone you really don’t know.  I don’t think you can really be productive that way.  That’s hard.”

Permission to be more fully you. “When you come through the door at work, there’s a certain change that takes place in your mental state.  There are certain parts of yourself– depending on the environment that you work in– that a lot of people shut off and don’t bring to work.  That’s learned behavior.”  So much capacity is lost.  Shifting the environment has the power to change that.  “I want them to feel that when they come here to Catalyst Ranch, they see these parts of themselves acknowledged.  I think it’s to the company’s benefit to access more of that individual.  Most companies don’t know how to do that in their day to day workings and the way people get rewarded for behavior.” Eva believes it’s possible for everyone to innovate and create—that it’s not the remit of a select few.  And she provides the space where it happens every day.

Accessing your inner child.  The Catalyst Ranch furnishings are anything but corporate.  There is color everywhere.  There are vintage Formica tables with chrome legs.  There are armchairs that remind people of their grandparents.  And of course, toys abound.  According to Eva, all of it is designed to invoke nostalgia.  “It starts reminding you what it was like when you were a kid.  When you were a child you had no limits on your creativity and your imagination.  There’s not a child out there at a really young age who says I’m not creative. There’s nothing that they can’t imagine.”

How conducive is your workplace to creativity and innovation?